NOWcity Collective

We are excited to launch NOWcity Collective, patrons who are passionate about making classical music more accessible and relevant to modern, city-dwelling audiences. This cohort of forward-thinking donors will help fund NOW in the City programs - free orchestra performances in urban and unexpected venues —transforming the traditional concert experience and bringing classical music into the daily lives of newcomers who may not have previously engaged with this art form.

NOWcity Collective is essential to our mission of transforming how classical music is experienced in the 21st century, ensuring that it remains vibrant, relevant, and inclusive for all.

Who are the NOWcity Collective:

1. Urban & Connected
   We are residents of the city and thrive on the vibrant, fast-paced energy around us. We are eager to support creative initiatives that bridge the gap between classical music and urban culture. Our contributions help bring NOW into unexpected venues—like pop-up performances in coffee shops, art galleries, rooftop bars, and other unconventional spaces that attract a dynamic crowd.

2. Culture Enthusiasts
   Though we may not be traditional classical music patrons, we are urban professionals who are passionate about art, culture, and unique, meaningful experiences. We appreciate innovation and are drawn to NOW’s modern approach to breaking the mold of typical concert settings. Our support empowers NOW to reach new audiences, creating memorable, interactive, and immersive performances that resonate with our values.

3. Impact-Driven Givers
   We value social impact and believe in supporting initiatives that increase accessibility and diversity of the arts in the city. We are excited by the idea of bringing high-quality classical performances to urban spaces, ensuring that anyone—regardless of their background—can enjoy the beauty of orchestral music. By being a part of the NOWcity Collective, we contribute to a more inclusive cultural landscape in DC.

4. Experiential & Social Donors
   For us, philanthropy is about more than writing a check—we want to feel connected to the experiences our contributions make possible. In return for our support, we gain exclusive access to unique post-concert events, artist meet-and-greets, and immersive experiences that blur the lines between performer and audience, creating a social, interactive dimension to the concert experience.

How to join NOWcity Collective: 

A donation ranging from $240 to $480 per year. That's just $20 or $40 per month! And of course, we always accept more. 

Benefits of joining NOWcity Collective:

• Acknowledgement as enablers of NOW in the City programs

• BOGO (Buy One Get One) tickets for NOW’s main orchestra series

• Invitation to NOW’s exclusive receptions (open rehearsals and post-concert receptions, to name a few)

• Special pricing for NOW’s spring gala